That's exactly what our AI video technology does: it identifies every human activity, and subsequently understands those customer behaviors & patterns with accuracy.
Now, retail and restaurants can unlock access to a highly effective solutions for measuring true guest experiences, capturing behavioral KPIs that have been notoriously hard to track.
Never before has this data been available, and it's changing how some of the world's leading brands are capturing and improving their customer experience.
Welcome to the power of observation.
Our QSR client aimed to understand how people move about their space, and those pathways through the storefront. They were curious to see how much much time was spent in the ordering process, and how how that converts to revenue.
Here's what we found: data from our video analytics showed that
This results in annual sales gaps as high as $500,000 - just in a single location.
And, despite all their best efforts to make the customer experience as pleasing, pain-free and profitable as possible - the current store made navigation frustrating and costly.
Our client developed a new restaurant concept designed to increase efficiency and reduce costs.
But how did it work in practice?
2 low profile cameras installed
Baseline behavioral data captured 2 weeks prior to store refurbishment.
Initial impact data captured 2 weeks after re-opening.
1,400 customer journeys tracked.
A continual tracking program initiated to track optimizations, adaptations and long term performance.
Robust behavioral data enabled an accurate cost-benefit analysis by quantifying:
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