Say hello to the new face of CX.

Brought to you by Lifestream: the Next Frontier of AI Enabled Video Analytics

Think about your store; your restaurant; your retail space.
Now, imagine everything you see becoming data.

That's exactly what our AI video technology does: it identifies every human activity, and subsequently understands those customer behaviors & patterns with accuracy.

Now, retail and restaurants can unlock access to a highly effective solutions for measuring true guest experiences, capturing behavioral KPIs that have been notoriously hard to track.

Never before has this data been available, and it's changing how some of the world's leading brands are capturing and improving their customer experience.

Welcome to the power of observation.

Trusted by the world's largest brands.

What We Capture

With data extracted from video, see the entire picture of your store (pun intended) and not just snapshots of data from registers and counters. Lifestream's videoAI unlocks the real customer experience and brings data to life.

Total Number of Customers

You may have footfall count, but with Lifestream you gain access to every aspect and depth of data from point of entry to a livefeed of what's happening in your store.

Key Moments in Journey

Understand how they get where they ended up, plus a picture (literally) of what they looked at along the way, plus any notice or context of crew interaction.

Touchpoint durations

See and quantify each moment along their path to [hopeful] purchase, from comparing products to getting help on the floor, wait times, and other aspects of their journey.

Outcome

See where and how to improve CX to increase sales, whether minuscule details of journeys all the way to store designs and floor plans.

Overall Journey Analysis

Gain a unique micro-picture of individual journeys, as well as a macro understanding of your entire customer base and how they interact and move about your locations.

Pain Points

Discover where customers are getting hung up and purchases are failing, and dive into each step along the way.

Capturing the true customer experience with video AI.

(Make) More money, less problems.

Did you maximize the revenue potential from the customers in your store last week?

Turn those customers back around.

How many people enter but leave the end of the line without making a purchase?

Like Undercover Boss, but better.

Is your retail environment delivering the customer experience you expect?

Less hassle, better knowledge.

Are your locations adhering to sustainability or keeping up with cleanliness practices?

Navigating Pain Points with Video AI

Our QSR client aimed to understand how people move about their space, and those pathways through the storefront. They were curious to see how much much time was spent in the ordering process, and how how that converts to revenue.

Here's what we found: data from our video analytics showed that

Up to 16% of restaurant visitors fail to make a single purchase.
More than 50% of customer confusion with new technology (like self serve kiosks) require crew interaction.

This results in annual sales gaps as high as $500,000 - just in a single location.

And, despite all their best efforts to make the customer experience as pleasing, pain-free and profitable as possible - the current store made navigation frustrating and costly.

The Ask

Our client developed a new restaurant concept designed to increase efficiency and reduce costs.

But how did it work in practice?

Specifically:

What impact did it have on revenue?
Did customers prefer the new concept?
What opportunities were there to enhance profitability?

Pre, Post & Ongoing Tracking

2 low profile cameras installed
Baseline behavioral data captured 2 weeks prior to store refurbishment.
Initial impact data captured 2 weeks after re-opening.
1,400 customer journeys tracked.
A continual tracking program initiated to track optimizations, adaptations and long term performance.

Tangible ROI

Robust behavioral data enabled an accurate cost-benefit analysis by quantifying:

A 23% increase to the customer journey duration
A $506,000 sales deficit compared to the previous model
Continuous identification of optimization opportunities

Client Feedback

”Your data highlighted that some elements of the customer journey now take longer than they did in the original restaurant which disproves with real behavioural data what customers had told us in the satisfaction survey.
That was the jackpot moment for me.” - Global Fast Food Chain, Insights Manager

"Working with Lifestream for the FSA made the previously impossible task of unobtrusively watching kitchen behaviours possible. Lifestream continually adapted to the study's needs - creating a new workflow to capture video in kitchens without wifi for example, and ensuring that data transmission was secure. They were also able to adapt the dataset to specifically fit the behavioural framework we created for the FSA along with a team of academics. Right now, we're still working with the data - via a dashboard and platform that makes it easy for us to find, quantify and re-watch behaviours we're interested in." - Darren Bhattachary, CEO, Basis Social

"The unique thing about the data from Lifestream is that is coming directly from unfiltered behaviour. Not only does that mean you can trust it, but it often directly contradicts claimed data from surveys, leading to opportunities that would probably have been missed" - Simon Garnett, Founder, The Forge

"We never thought we could get such a robust and in-depth picture of our store's layout and the impact it has on our bottom line. The changes we made following our work with Lifestream has not only
increased our profits, but improved the customer's experience." - Global Fast Food Chain, VP of Operations

Get in touch and let's explore how Lifestream's CX video understanding can help your business.

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